Don't build a brand...
... start a cult.
Let me show you how.
Join 1,500+ businesses, brands and coaches who have signed up for this free 7-part course on building a cult following
By submitting your details, you consent to me sending you dubious cult-related materials as per GDPR, our Privacy Policy and the stars
Why building a cult brand is essential in 2026
Cult brands don’t just attract customers - they inspire the deepest levels of devotion and belonging, far beyond simple customer loyalty.
Sign up for this free 7-part course and discover why you building a cult brand in 2026 isn't just a great idea - it's essential.
Let me show you why customer loyalty is dead (and what is replacing it) and how cult brands thrive to create lasting impact. You'll also discover what you can do to apply these proven principles for unparalleled business growth.
What's in the free course?
The CultBrand Process
Discover the 7-step CultBrand process that is proven to build your brand, business or community on the strongest foundation for rapid growth
Practical insights
Gain practical insights, dedicated resources and targeted actions to take away from each of the lessons you can implement immediately
Real world examples
No, not the usual Apple and Tesla examples that everyone uses. Discover how to build a cult brand in any sector for any size business
Hi, I'm Jody
I'm Jody Raynsford, Cult Brand strategist and author of the bestselling brand and marketing book, How To Start A Cult.
I've helped 1000s of founder, entrepreneurs, coaches, experts and brands make the transformation from mediocre to cult status.
How do I know this approach works? Because I (accidentally) started my own cult and discovered a better way to build brands that was simpler, more fun and far, far more effective than the way we've been told.
Sign up for the free 7-step course and I'll not only show you how cult brands do it, I'll give you actionable insights and actions to start or grow a cult following even if you're starting from zero.
“The mini course gave me a clear roadmap. My brand now has a loyal community that actively spreads our message.”
“I finally understand what makes a cult brand. The steps are practical and easy to implement, even for a small team.”
“Our customer engagement skyrocketed. The course helped us create rituals that our audience loves to share.”
Ready to start building your cult following?
Sign up now to get access to the free 7-step course for building a cult following for your business, brand or community
By submitting your details, you consent to me sending you dubious cult-related materials as per GDPR, our Privacy Policy and the stars
Frequently Asked Questions
Who is this mini course for?
It’s designed for small business owners, entrepreneurs, and brand leaders who want to build a passionate following using proven cult brand strategies.
What will I learn in the course?
You’ll discover the 7 essential steps to create a loyal community, develop rituals, and turn your brand into a movement.
Is the course really free?
Yes! The 7-step mini course is completely free—no hidden fees or commitments required.
How long does the course take?
Each step is concise and actionable. You can complete the course in under a week, at your own pace.
Do I need to have read the book?
Familiarity with 'How To Start A Cult' helps, but the course is designed to be valuable for all business owners.
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